We design products and services for people, with people
Put people first
Involving people, gather information & needs through research, is the starting point of every project. We travelled far and wide listening to the stories of those who use small cars in their daily routine, collecting insights for one of the top five car manufacturers.
Research for Small City Cars
Render, review, refine
We explore all the opportunities for innovation focusing on solutions: design patterns, benchmarking, strategic analysis, brand values, inspiration remix, team critique. We strive to transform insights into "how might we" questions that foster creativity.
Refine, review, repeat
Execution is about iterative refinements of the main ideas generated from exploration. It blends information architecture, constraints and interactions into patterns, structures, wireframes or any artifact that can communicate a concept.
Designing experience for Allure Alps
Get feedback early
When you prototype a design or an idea, you’re building a learning tool. Implementing a solution and launching something into the world means significant resources. Through rough prototyping you can reduce your overall risk before you go full steam ahead.
Kiss your comfort zone goodbye
We design for people, not for ourselves. Any design needs to be tested with representative users. Remote vs lab, moderated vs unmoderated, A/B or guerrilla: ask participants to express their feedbacks and complete typical tasks while you watch, listen and take notes. It's more than worth it.